

PURE was founded in an effort to balance a desire for beautiful furniture and homes, with the need to make better choices for our health and to protect our environment. To reduce your carbon footprint and improve indoor quality, the company produces high quality contemporary furniture pieces using sustainable materials that will not off-gas or leach chemicals into the air.
PURE is the vision and result of interior designer Ami McKay (of HGTV Canada fame) who decided to create a line of furniture deserving of the environments where they reside.