More than a fleeting trend, it is an accessible way of living that recognizes the urgency of global environmental and social problems and supports real, sustainable alternatives. Ethical living allows us to break out of our role as passive consumers, and harness the tremendous power that our choices, purchases and daily habits wield us. We can accomplish this by consuming consciously and by choosing Fair Trade, organic and green options wherever possible.
Above and beyond promoting a more conscious and aware form of consumerism, ethical living asks that we dig deeper, that we live compassionately, work to affect change and become active members of our communities by taking concrete action - recycling, supporting local enterprises, reducing energy consumption, alleviating social injustice and encouraging companies to be more accountable for their actions remain critical ways that everyone can participate equally.
In short, an increasing number of people find themselves asking a larger philosophical question that begs to be answered: though many of us have more wealth, possessions, technological advancements, status and choices than ever, are we moving in the right direction as a people? Are we promoters of justice? Do we smartly allocate our limited resources? Are we considerate of others? Are we living ethically? Rather than a manifesto or set of strict guidelines, ethical living asks that we take simple steps to encourage awareness of and a sense of conscience about one's actions in hope of helping everyone live better.
The pages below offer an introduction to the ethical movements that guide our enterprise.