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Loyale's Summer 2009 Collection: Ethical Fashion in Bloom

Jenny Hwa shines a light on the organic beatnik in loyale’s Spring/Summer 2009 collection. loyale drew inspiration from an under-the-radar artist named Wallace Berman — who, through his unbound, hand pressed magazine Semina, laid ground for the Californian hippy trippy expressionism — and his bohemian lifestyle.

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design + green + ethical = equita
Equita is a design-conscious shop showcasing the latest in green, ethical, sweatshop-free and Fair Trade essentials for the body and home. Our line includes: men's and women's designer apparel; home furnishings; kitchen and bath; jewelry and handbags; bodycare; baby clothing and toys; sport and wellness gear; crafts and gifts; and specialty gourmet treats. Products feature enviro-friendly, green, sustainable materials and ethical practices, including: certified organic cotton, recycled and repurposed materials; and Fair Trade certified, sweatshop-free, child labor-free, conflict-free, fair labor, socially-conscious principles. Equita proudly sources quality designed, functional products from green/ethical companies and Fair Trade cooperatives in over 40 developing countries, as well as Native American enterprises, women's initiatives, family farms and unionized businesses in North America.

Equita specializes on the Essentials for Ethical Living through its retail outlets -- an online webshop, www.shopequita.com, and the Pittsburgh shop, located in Lawrenceville -- and green consulting services. The Equita shop represents the brands that best define its ethical vision. In eco-friendly, ethical fashion: Edun, Loomstate, Loyale Clothing, Fin Oslo, Veja Sneakers, Autonomie Project, No Sweat, Muumuu Heaven, Perfectly Imperfect, Del Forte Denim, Stewart + Brown, Ecoist Handbags, Escama Bags, Lucina Jewelry, Josh Jakus. Also, baby clothing by Speesees, Bossy Baby, Nui Organics. The Home section features: Rugmark certified Rugs by angela adams; recycled glass dinnerware by Riverside Design Group; organic cotton bedding and bath by Loop Organic; sustainable, eco-friendly, green furniture by Pure, Lilipad Studio, Maku, Robert Craymer RC Green. The Gourmet Food area brings you organic, Fair Trade certified coffee, tea, chocolate, preserves by Just Coffee, Choice Teas, Divine Chocolate, Taylor Maid.

As an effort to share Equita's vision with customers and like-minded supporters, we publish a blog - Nitty Gritty - a space for news, information and dialogue on The Essentials for Ethical Living: environmentalism, green design, the local economy, fair trade, social consciousness, and, yes, ethical shopping.